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Connecting Magento Commerce and Adobe Experience Manager to Enhance Enterprise Digital Asset Management | AEM Community Blog Seeding

kautuk_sahni

Community Manager

20-08-2020

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Connecting Magento Commerce and Adobe Experience Manager to Enhance Enterprise Digital Asset Managem... by bounteous

Abstract

Optimize and streamline product media asset management with the Bounteous Connector for Magento Commerce and Adobe Experience Manager Assets. By replacing Magento Commerce’s native files storage with Adobe Experience Manager (AEM) Assets experience the marketing power and simplicity of the industry’s leading Digital Asset Management (DAM) system without having to leave the Magento Commerce interface.

Magento Commerce is a fantastic platform for enabling merchants to manage large inventories of complex products, process thousands of orders, and accommodate customers of all interests with ease. AEM allows marketers to quickly find and edit the assets they need, confirm that they have the right versions, and easily share them across teams and channels.

Using AEM Assets with Magento Commerce speeds content creation for commerce by providing seamless workflows for creatives, marketers, and eCommerce operations to work together.

Gathering Value from Assets
The connector augments Magento Commerce’s native file storage with AEM Assets while delivering the power and simplicity of a DAM system directly in Magento Commerce. Users can freely use these assets, or any other assets in the AEM DAM, to showcase products in the Magento Commerce catalog, populate new page layouts, and support marketing activities such as campaign mailings and social media.

Content creators are able to find specific product images more easily. A variety of metadata is synchronized with the DAM from each Magento Commerce product to make searching effective. This creates significant time savings and allows team members to focus on utilizing the assets across revenue-generating activities.

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