Chicago - June 23, 2021 - Bounteous, a leading insights-driven digital experience consultancy, today announced its win alongside Coca-Cola for The Adobe Experience Maker Of The Year award. Enrique Negrete, Senior Director D2C Services LATAM for Coca-Cola, was named The Experience Maker Of The Year during the 2021 Adobe Experience Maker virtual gala.
The Experience Maker Of The Year award recognizes an individual who has uniquely delivered exceptional customer experiences and significant business impacts. With over 500 Experience Maker award submissions, Negrete, Coca-Cola, and Bounteous’ work stood out as a strong partnership utilizing Adobe Commerce and Adobe Experience Platform to build a robust Direct to Consumer (D2C) experience that met the brand expectations of a Coca-Cola consumer, while also fulfilling the business and operational needs of bottler partners in LATAM.
"Bounteous has worked with Coca-Cola for more than six years and the LATAM team for the last three years," said Raghu Kakarala, EVP of Commerce at Bounteous. "We've built a thriving Coke store that delights consumers and launched a new version of Coca-Cola En Tu Hogar (CCETH) that was built around the client's needs and unique franchise model. Enrique’s vision for creating a centralized Commerce platform, so that Coca-Cola consumers could receive their weekly supply of water during uncertain times, is a leading contributor to the change and tremendous growth CCETH has seen this year. His efforts have set a foundation for expansion projects in 2021."