Almost 10 years after Adobe released its first annual “Digital Trends” report, which followed the end of the global financial crisis, IT leaders now find themselves challenged by an entirely new crisis. As reflected in the recently released 2020 report, the coronavirus pandemic is testing IT leaders’ ability to ensure continuity of service to customers and the survivability of their businesses.
Security and great expectations
Our 2020 report identified two main external challenges that the majority of IT professionals were focused on across commercial and operational aspects: security issues/cyber-risk (44%) and keeping up with changing customer expectations and behaviour (40%).
Keep trending with data privacy and AI
Our report revealed additional concerns among IT executives, including keeping on top of technology and innovation trends (35%) and finding the right mix of tools (32%).
Superior CX now demands collaboration and speed
IT and other departments are recalibrating how they work together to deliver against CX needs. According to our report, the vast majority (89%) of IT executive respondents said their teams now work more closely with other parts of the business. Still, it’s not always smooth sailing: Eighty percent of IT leaders reported conflicts between marketing-related IT priorities and broader development strategies.