Assets Essentials Vs AEM Assets As Cloud Recently Adobe launched Assets Essentials. Let us take a look at the difference between Assets Essentials and AEM Assets and find out which suits customers. Assets Essentials is a lightweight version of Adobe Experience Manager Assets with a simplified user experience for marketing and creative pros to store, discover, and distribute digital assets across teams. This is designed to help brands connect more agile users with the digital assets they need to deliver rich customer experiences. Assets Essentials is cloud-based and enables customers to start with essential asset management capabilities and seamlessly upgrade to the advanced enterprise DAM, AEM Assets, as their business needs grow. Assets Essentials is the new default asset management UI for Experience Cloud. Assets Essentials will serve as the default asset management experience across Experience Cloud apps, starting with the new Adobe Journey Optimizer and later this year with Adobe Workfront. Some of the features of Experience Manager Assets Essentials are given below Collaborative workspace unites teams Simplified asset management Creative Cloud and Experience Cloud integrations Cloud-based peace of mind AI-powered search, discovery, and management Quick and easy, intuitive user interface Find the assets you need to assemble and personalize messages across the customer journey using workflows Unify work and asset management to personalized experiences at scale AEM Assets As Cloud Experience Manager Assets offers a cloud-native solution with an AI and machine learning backbone. It provides wings to creatives and marketers & Supports enhanced asset management integrations (solution specific) Some of the differences Assets Essentials - User Experience - Configurable Adobe Experience Manager Assets - User Experience – Customizable Assets Essentials - (Basic) Asset Management & Library Services Adobe Experience Manager Assets - (Advanced) Asset Management & Library Services Assets Essentials - (Basic) Security & Rights Management Adobe Experience Manager Assets - (Advanced) Security & Rights Management Assets Essentials - Supports Experience Cloud Connections Adobe Experience Manager Assets - can integrate with Dynamic Media, Asset Portals (Brand Portal, Asset Share) The verdict Always start with essential DAM capabilities and grow to Enterprise DAM as business needs growth. Customers with heavy weight asset management requirements should consider AEM Assets Cloud Service over Assets Essentials. The emphasis should be on the customer’s requirements to determine the right solution. Assets Essentials creates an entry path for customers to start with the essential DAM capabilities to extend access to content to more users within a larger enterprise and seamlessly upgrade them to AEM Assets Cloud Service as their business expands(i.e. need more features, analytics, campaign integration etc.).
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