Abstract
Experience designers are curious people. I came to experience design by way of marketing research, because I’ve always been a curious person with an interest in creating things. As a toddler, I’m sure I played with the shape orbs putting circles, triangles, and squares into their respective slots. I loved the hidden picture puzzles in Highlights magazine. For a while, I was addicted to the sliding tile games where just one space was missing. And, I’d crush it solving puzzles on Survivor if it didn’t include the always-being-hungry or athletics parts. Puzzles are my jam.
So, while I’ve worn many different hats over my career, when I found experience design, I knew I’d really found my calling. Unpacking the complexities–the puzzles–of my clients’ business problems and getting to those “ah-ha” simplifying, joy-inducing solutions is as exciting and rewarding as finishing the puzzles of my childhood… maybe even more. Even better, today I have the pleasure of using tools and tactics like workshops and interviews and journey mapping to get to solutions with my clients.
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Kautuk Sahni