On this article, I will try to explain the data model that is being used in Adobe Experience Platform and how you can better plan for data integration into Adobe Experience Platform. This topic is quite complex and is at the base of how Adobe Experience Platform will be used by your organization, so it is worth spending some time there. By that I mean spend some time now reading this article and some time when you are doing AEP implementation. Adobe has great consultants to help you on your strategy for Experience Platform but they will never have your knowledge and definition of use-cases for your company. They are not all knowing and because this solution is quite new, things that may not be possible now, might be available if a good use case is found.