The AEM Project Archetype creates a minimal, best-practices-based Adobe Experience Manager project as a starting point for your own AEM projects. The properties that must be provided when using this archetype allow you to specify the names for all parts of this project as well as control certain optional features.
Why Use the Archetype
Using the AEM Project Archetype sets you on the path towards building a best-practices-based AEM project with just a few keystrokes. By using the archetype, all of the pieces will already in place so that while the resulting project is minimal, it already implements all of the key features of AEM so that all you have to do is build on top and extend.
Of course there are many elements that go into a successful AEM project, but using the AEM Project Archetype is a sound foundation and is strongly recommended for any AEM project.