I don't see cloud services or IMS option in AEM 6.3 to integrate with Adobe Launch. Does AEM 6.3 provides any option to integrate Launch or else the only option is to upgrade to AEM 6.4 or else hardcode the js script in template?
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I believe you have to upgrade to 6.4 for that functionality, as I recall your only option in Cloud Services is only DTM. But it should be available in 6.4
If you're on 6.3, you'll want to include Launch libraries on each page using templates. Here's a relevant forum thread that contains several helpful links, including resources to get Launch working in both 6.3 and 6.4: AEM 6.x versions compatibility with Launch