Highlighted

Adobe Target: Basics and Beyond | AEM Community Blog Seeding

Avatar

Avatar

kautuk_sahni

Community Manager

Total Posts

5.6K

Likes

961

Correct Answer

1.1K

Avatar

kautuk_sahni

Community Manager

Total Posts

5.6K

Likes

961

Correct Answer

1.1K
kautuk_sahni
Community Manager

26-10-2020

BlogImage.jpg

Adobe Target: Basics and Beyond by Blog - NextRow

Abstract

sonalized, content-led experiences to their customers. Known for its A/B testing and multivariate testing, Target can help you decipher the prospects’ journey and build an engaging audience segment to convert MQLs into SQLs, thereby improving the overall conversion rate. It makes it easy for enterprises to modify the webpages for short-term campaigns and testing, allowing you to display certain content dynamically to a specific set of audiences.

Featuring integration capability with Adobe Analytics for reporting purposes and audience creation to deliver different content to different types of visitors, Adobe Experience Manager for delivering dynamic content, Adobe Audience Manager for an integrated audience, and other Adobe Experience Cloud Platform Products, Adobe Target helps enterprises to deliver targeted and personalized content on the web and mobile sites, email and acquisition channels, mobile apps, internet-connected screens, devices, or any other channel that has content and can be tagged.


What can you do with Adobe Target?
Adobe Target contains activities, locations, experiences, offers, and audience. An activity allows you to test and target content to a specific audience that visit your website. That said, an activity has a start date (when?), a measurable goal (why?), and defines the experiences that each audience should see (what, where, to whom?).

Read Full Blog

Adobe Target: Basics and Beyond

Q&A

Please use this thread to ask the related questions.

AEM AEMEBlogSeeding Experience Manager