Adobe Summit 2025, AEM Session/LAB | S331 Content Meets Data: How T-Mobile Unlocks Omnichannel Personalization

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Session Details

With millions of customers worldwide, T-Mobile faces the challenge of ensuring that every interaction with customers feels personalized and delightful — no matter where they are. Learn how T-Mobile successfully blends content and data together to deliver connected, personalized, and consistent experiences across channels, boosting engagement and conversion while also reducing operational overhead and time to value. Key takeaways: 1. Developing a personalization framework by evaluating the customer journey and defining key use cases in a phased approach to gradually scale and evolve personalization strategies 2. Leveraging Adobe Experience Manager Sites and Adobe Journey Optimizer to eliminate siloes, establish a single source of truth, and deliver seamless, personalized experiences at scale 3. Enhancing existing journey elements and tools for faster time to value and aligning them seamlessly to deliver a unified, cohesive journey

Session Schedule

18th March, 2025 | 2:30PM - 3:30PM

Speaker(s)

Pauline Huynh-Adobe, Carly Boord-T-Mobile & Gwen Lafleur-T-Mobile

Solution(s)

Adobe Experience Manager Sites & Adobe Journey Optimizer

Content Track

Content Management

Session Registration URL

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Q&A

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