Adobe Summit 2024, AEM Lab | L426 Remix Content at Scale with Adobe Express, Firefly, and Experience Manager Assets

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Session Details

Producing personalized and culturally appropriated content across regions and channels while staying on-brand is challenging. At the same time, the need for more engaging experiences keeps growing while marketing budgets stay the same, at best. Learn how to leverage Adobe GenStudio, particularly Adobe Experience Manager Assets, Adobe Express, and Adobe Firefly powered by GenAI, to empower marketers and business practitioners to produce more content based on globally approved assets that is right for their market. Join us to learn how to: -> Ensure that everyone has seamless access to the latest approved assets and easy-to-use content remixing tooling -> Empower users across your organization to remix approved assets to create the content that they need -> Increase marketing agility of your organization while staying on-brand

Session Schedule

28th March, 2024 | 8:30-10:00 AM

Speaker(s)

Alexander Thiers - Adobe & Ben Vanderberg - Adobe

Moderator(s)

Adobe

Content Track

Content Management

Session Registration URL

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Q&A

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