As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey. In this session, we highlight: ->A crawl, walk, run approach for aligning content strategy with marketing technology architecture ->Best practices to alignment across all organizations, including content architecture, content marketing, user experience, IT, design, product, and branding ->Latest Adobe innovations with workflow management, digital asset management, creative tools, and AI-powered automation
Date:2023-03-21, Time:13:00:00 PST & Session Length:60
Marc Angelinovich (Adobe) & Thomas J Boos (IBM)
Adobe Experience Manager Assets
Please use this thread to ask the question related to this Session/Lab.
Don't forget to register yourself for this session using the registration link shared above.