Adobe Summit 2023, AEM Session | S324 Building a Content Supply Chain That Scales with DAM

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Summit Registration: https://adobe.ly/3Yk2k6X 

Session Details

As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey. In this session, we highlight: ->A crawl, walk, run approach for aligning content strategy with marketing technology architecture ->Best practices to alignment across all organizations, including content architecture, content marketing, user experience, IT, design, product, and branding ->Latest Adobe innovations with workflow management, digital asset management, creative tools, and AI-powered automation

Session Schedule

Date:2023-03-21, Time:13:00:00 PST & Session Length:60

Speaker(s)

Marc Angelinovich (Adobe) & Thomas J Boos (IBM)

Session Room

Palazzo A

Product(s)

Adobe Experience Manager Assets

Full Schedule

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Q&A

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