Today we kicked off Adobe Summit 2021, the world’s largest digital experience conference, and our second year hosting it entirely digital, and free. COVID-19 has brought an unprecedented new reality into our business environment and has forced the world to quickly transition to a digital-first economy as digital has essentially become the only way for people to connect, work, learn, and be entertained. Global commerce continues to see record-breaking growth with $876 billion in the first three months of 2021 (up 38 percent YoY) and $4.2 trillion expected for the year.
This year, we’re introducing innovations and new features across Adobe Experience Cloud including new enterprise applications with Adobe Journey Optimizer, Adobe Customer Journey Analytics, and our next generation Real-time Customer Data Platform (CDP). We’re also introducing our industry-leading Marketing System of Record through the integration of Workfront, and new Adobe Experience Platform capabilities that delivers real-time personalization at scale.
Featured Adobe Summit 2021 speakers include executives leading in digital. You’ll hear from Pfizer CEO Albert Bourla and FedEx president and COO Rajesh Subramaniam as they share insights about the state of digital and what’s ahead. Peloton was the buzzword of 2020 and CMO Dara Treseder will discuss how brands connect to community and culture. General Motors CMO Deborah Wahl, Intuit CMO Lara Balazs, Mastercard CMO Raja Rajamannar, CVS Health’s Chief Customer Officer Michelle Peluso, Albertson’s EVP, Chief Customer and Digital Officer Chris Rupp, and Sephora’s CTO Sree Sreedhararaj. Also speaking will be design icon Jonathan Adler and tennis champion and entrepreneur Serena Williams about leading in the digital economy.