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Adobe Omnichannel system

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Hi all,

 

Please suggest how an Omnichannel system could be built using Adobe Marketing Cloud, what products and how.

By Omnichannel, I mean using web, doing some work, logging off and logging on to mobile and still see that completed work.

 

I appreciate all your suggestions.

 

Thanks,

Rama.

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Community Advisor

Hi, 

 

This is a broad question, and my thoughts might only cover some aspects. You could build something entirely different depending on how many fields you want to include or invest in as part of your implementation. You could start with Adobe Experience Manager (AEM). AEM acts as a central hub for creating and managing content, ensuring a consistent experience across several channels, especially for both web and mobile platforms. By using responsive design and synchronization features, any work done on the web will reflect on mobile devices as well. Then you could integrate Adobe Analytics and Adobe Target to enhance user experiences. Adobe Analytics tracks user behavior across different channels, providing insights that help optimize interactions. Adobe Target uses this data to personalize content, ensuring that users receive relevant experiences whether they are on the web or mobile. Consistency in personalization rules is crucial to maintaining a seamless user journey. Finally, I would consider Adobe Campaign and Adobe Audience Manager to manage customer journeys and audience data. Adobe Campaign orchestrates campaigns across various channels like email, SMS, and push notifications, ensuring coordinated messaging. Adobe Audience Manager helps create detailed audience profiles, enabling targeted marketing efforts. Additionally, I would explore Journey Analytics for more robust personalization.

 

You can learn more here: https://business.adobe.com/products/campaign/omnichannel-marketing.html, or consult directly with an Adobe sales rep.


Hope this helps



Esteban Bustamante

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Avatar

Correct answer by
Community Advisor

Hi, 

 

This is a broad question, and my thoughts might only cover some aspects. You could build something entirely different depending on how many fields you want to include or invest in as part of your implementation. You could start with Adobe Experience Manager (AEM). AEM acts as a central hub for creating and managing content, ensuring a consistent experience across several channels, especially for both web and mobile platforms. By using responsive design and synchronization features, any work done on the web will reflect on mobile devices as well. Then you could integrate Adobe Analytics and Adobe Target to enhance user experiences. Adobe Analytics tracks user behavior across different channels, providing insights that help optimize interactions. Adobe Target uses this data to personalize content, ensuring that users receive relevant experiences whether they are on the web or mobile. Consistency in personalization rules is crucial to maintaining a seamless user journey. Finally, I would consider Adobe Campaign and Adobe Audience Manager to manage customer journeys and audience data. Adobe Campaign orchestrates campaigns across various channels like email, SMS, and push notifications, ensuring coordinated messaging. Adobe Audience Manager helps create detailed audience profiles, enabling targeted marketing efforts. Additionally, I would explore Journey Analytics for more robust personalization.

 

You can learn more here: https://business.adobe.com/products/campaign/omnichannel-marketing.html, or consult directly with an Adobe sales rep.


Hope this helps



Esteban Bustamante