Today, I’m proud to announce that Adobe is a leader yet again — this time in the 2018 Aragon Research Tech Spectrum for Workflow and Content Automation (WCA). We believe this recognition reflects the innovation and commitment from our combined Adobe Experience Cloud and Adobe Document Cloud teams. Aragon Research cited strong product capabilities, go-to-market execution, strategic vision, and integration between both Adobe Experience Manager Forms and Adobe Sign as some of the reasons for our leadership position.
Adobe’s leadership in WCA comes on the heels of our impressive position as a named Leader in both the 2018 Aspire Leaderboard for Customer Communications Management and in Gartner’s Magic Quadrant for Web Content Management report, we’re back with another huge win.
About workflow and content automation
If you’re not familiar with the WCA category, it’s basically the process of automating document processes and transactions that involve people. Reducing and automating the time spent working with documents tends to have the largest impact on time to revenue, which makes WCA a critical requirement for any enterprise undergoing digital transformation.
This win is particularly satisfying for Adobe because it is a recognition of the collaborative strategy and execution between products from Adobe Experience Cloud and Adobe Document Cloud, and we believe it affirms our ongoing strategy to bring the best tools within our combined portfolio of products that deliver the most value to our customers.
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