Consumers’ expectations for great digital experiences from the companies they rely on most, has absolutely skyrocketed during COVID-19. Digital is how companies better understand and serve their customers, create deeper connections with them, and thrive. And as we move past the pandemic, digital will only gain in importance.
Adobe, IBM and Red Hat have formed a strategic partnership to accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries.
1. Deployment flexibility with hybrid cloud
Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment – from multiple public clouds to on-premise data centers. By certifying and delivering Adobe Experience Manager 6.5, part of Adobe Experience Cloud, to run on Red Hat OpenShift, the industry’s leading enterprise open source container platform, IBM will offer clients the flexibility to host, access and leverage data in an environment of their choice.
2. Adobe enabled for financial services
Adobe joins IBM’s partner ecosystem as a strategic partner providing CX solutions for the IBM Cloud for Financial Services. Using IBM’s financial services public cloud, IBM will extend Adobe Experience Manager to professionals in this industry with the aim of helping them meet the highest security and regulatory requirements when delivering personalized experiences to their customers.
3. Adobe and IBM Services
IBM iX, the business design arm of IBM Services, will extend their offerings across all of Adobe’s core enterprise applications. With broader, integrated support for clients across Adobe Creative Cloud, Adobe Experience Cloud, and Adobe Document Cloud, IBM iX will accelerate how global brands use data to design, implement, and scale personalized customer experiences to instill trust across every corner of their business.