Adobe Experience Manager (AEM) is an enterprise content management system that covers dynamic digital asset management, contact form and document management solutions, online community experience management, user-generated content organisation and countless social engagement features.
AEM acts as a central hub for creative, marketing and IT teams, ensuring that processes and media delivery are seamlessly streamlined across all departments. AEM aids siloed teams with managing their digital assets, and the solution further provides an arena for delivering attractive media enhanced for different channels on demand.
AEM version 6.5 connects with other Adobe products such as Creative Cloud and Marketing Cloud. This enables teams to create, curate, and distribute media across various avenues to ensure an enriching journey for customers.
Overall benefits of Adobe Experience Manager 6.5 include:
Accelerated Digital Transformation – the platform manages and develops established digital channels, allowing teams to focus on emerging areas for consideration.
Personalised Experiences – Delivery of real-time and personalised experiences by streamlining the sourcing and management of assets at scale.
Enhanced Customer Engagement – customers are engaged across all digital channels by delivering experiences to owned, earned and paid touchpoints.
Java 11 support – AEM 6.5 supports Java 11 while also maintaining Java 8 support.
Enhancement of core components – Many core components have been enhanced, and a core components library has been created, which showcases the variety of available features and their uses.
We’re going to explore some of the latest features of AEM version 6.5 which include an overview of the capabilities, plus benefits to enhance our digital stack.