Adobe Experience Cloud messaging collaboration in the works | AEM Community Blog Seeding

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Adobe Experience Cloud messaging collaboration in the works by Don Fluckinger

Abstract

Adobe previewed a new feature on its roadmap -- a cross-team collaboration chat client dubbed Project Quick Connect that may eventually be embedded across Adobe Experience Cloud and Adobe Workfront.


In the Project Quick Connect use case Adobe presented, a retail data analyst could use the feature to spot a sales trend in Adobe Analytics and discuss next steps with a marketer to take advantage of the insight in an upcoming campaign. Chat threads can be documented in both Adobe Analytics annotations or within Workfront so that teams have a record of the conversations and actions taken within them.

"It's clearly aimed at bridging a classic insight-to-action gap in the enterprise," said Benjamin Bloom, a Gartner analyst. "If you think about what an analyst is trying to accomplish, they want the organization to make a decision -- to take data and turn it into something that they will do differently based on that insight. But it's incredibly challenging for that to happen in just one tool. So, potentially, this is assisting or bridging some of that gap with a workflow."

Product of 'Garage Week'
The idea came from engineers during "Garage Week," an internal hackathon where Adobe coders work on pet projects, said Jennifer Werkmeister, Adobe Analytics senior product manager. Embedding the chat client -- and its documentation features -- across the entirety of Adobe Experience Cloud in the future would be a challenge, and its completion would depend on user demand and other product priorities.

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Adobe Experience Cloud messaging collaboration in the works

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