When 100 million vaccines were administered in the Unites States and a round of stimulus checks were delivered, Americans’ online spending habits began to shift once again. That’s the key takeaway of the latest Adobe Digital Economy Index, which examines the impact on travel and e-commerce trends.
The report measures transactions of seven of the top 10 U.S. airlines, eight of the top 10 U.S. hotels, and 1 trillion visits to retail sites, including more than 100 million SKUs in 18 product categories. For the first time, Adobe is also providing a global view of e-commerce based on direct transaction data in over 80 countries across 3 regions (Americas, APAC, EMEA) — more than any other technology company or research firm.
The findings paint a picture of growing consumer confidence and interest in travel, as more Americans get vaccinated. At the same time, it cements the notion that we are living in a digital economy — and that there’s no going back — as e-commerce sales are up substantially.