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5 reasons why you shouldn't miss Adobe Summit this year (2021) | AEM Community Blog Seeding

kautuk_sahni
Community Manager
Community Manager

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5 reasons why you shouldn't miss Adobe Summit this year (2021) by Adobe Blog

Abstract

Adobe Summit 2021 registration is off to a great start. Set for April 27 — 29, the virtual event will bring together Experience Makers from some of the world’s most-recognized brands. No matter where you are in your career, you’ll be able to attend sessions that will leave you and your company future-proof. This is true regardless of your area of expertise — from content creation and personalization, to data and analytics.

Register for free to build the skills to create client experiences that inspire loyalty and drive growth.

Explore the latest customer experience trends
This year’s Adobe Summit comes at a time of seismic shifts in the customer experience landscape. That’s why we’ve planned more than 250 sessions and training workshops that will highlight game-changing innovation in how brands deliver experiences at every stage of the customer journey.

“Driving demand during COVID is top-of-mind for a lot of businesses,” says Alexandra Quick, a product marketing manager at Adobe. “That’s a subject we’re attacking head-on with a dedicated session.” Overall, participants can expect a “huge emphasis on digital marketing,” she adds. Included within this emphasis will be a deep dive into all the ways companies are using new technologies to advance their mobile commerce capabilities.

“In the case of digital commerce, 2020 has been an incredible year for growth,” says Shannon Hane, senior product marketing manager for commerce at Adobe. This has been true on both the B2C and the B2B sides of industries. Adobe Summit 2021, she says, represents a unique opportunity to learn “how people are managing that growth and adapting their commerce capabilities and experiences to this new environment.”

Get inspired by top brands from around the world

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5 reasons why you shouldn't miss Adobe Summit this year (2021)

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