


In today’s omnichannel world, customers interact with their favorite brands’ websites across multiple devices but expect that interaction to feel like one personalized experience. At the same time, brand marketers work hard to meet each customer’s expectations, but they could work faster, easier, and more effectively with a single workflow for authoring and optimizing content. With the Adobe Experience Manager Sites and Adobe Target integration, your content authors and optimization specialists can quickly and easily deliver seamless website experiences, personalized and optimized, and capable of increasing conversion at every touchpoint. Here are four benefits the integration can bring to your business.
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