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FC Bayern and Adobe — kicking off the next generation of sports fan experiences | AEM Community Blog Seeding

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05-08-2022

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FC Bayern and Adobe — kicking off the next generation of sports fan experiences by Christoph Kull

Abstract

There aren’t many football clubs whose name carries the same level of prestige as FC Bayern. With a staggering 32 Bundesliga titles, including 10 consecutively since 2013 and six-time UEFA European Champions, FC Bayern is a club rich in Bavarian tradition and sporting accolades that stretch across their 122-year history.

Today, we’re excited to announce that in partnership with Adobe, FC Bayern will be able to get closer to its fans than ever before using Adobe Experience Cloud and Adobe Real-Time Customer Data Platform.

Thanks to FC Bayern’s new multi-year digital transformation journey with Adobe, the club is taking supporter engagement to the next level, creating and delivering next-gen fan experiences — worldwide and at scale.

What makes FC Bayern so special is that it’s a club with loyal and loving fans who span generation after generation. I’m one of them, having supported my favorite team for almost 40 years.

This all translates into a global fanbase that embodies the spirit and passion of supporting one of Europe’s — and the world’s — most elite sporting clubs. One that craves new and exciting ways to get closer to the club and the players they love, which ultimately became the driving force behind FC Bayern’s transformation journey with Adobe.

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FC Bayern and Adobe — kicking off the next generation of sports fan experiences

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