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Radically easy to access on brand approved content for distribution and omnichannel performant delivery. AEM Assets Content Hub and Dynamic Media with OpenAPI capabilities is now GA.

Dynamic Media with OpenAPI capabilities - now GA! (Radically easy to access the DAM and deliver rich media)



We are excited to announce the launch of Dynamic Media with OpenAPI capabilities.


Dynamic Media with OpenAPI capabilities enables users across the enterprise to access and activate digital assets directly from the DAM, optimized for multiple channels. The value here is the ability to search and select on-brand approved assets from the DAM to downstream applications.


The assets are referenced from the DAM (no binary copies), so whatever changes are made in the DAM will auto-propagate in downstream applications while maintaining asset governance. Further, the assets are optimized and transformed at the edge for fast performance, and delivery insights. Customers can also deliver assets public or secure.  By leveraging the OpenAPIs from Dynamic Media it truly democratizes the access of approved content from the DAM.


All the public documentation on this Experience League Page 


When should customers leverage DM with OpenAPI capabilities?  

Use cases include integrations to Adobe application or 3rd party applications, empowering marketers to access DAM content from the tools they are most familiar with – no manual process of download and upload necessary. Destinations can be AEM Sites 6.5, Cloud Services (next evolution of Connected Assets), Edge Delivery Services, or any other Adobe or 3rd-party app. This is a huge step toward our modern composable DAM vision.  


What’s included with the launch and how can my customers get access?  

Existing and new customers with AEM Assets Cloud Services and Dynamic Media Add-On can request access to this feature. To enable Dynamic Media with OpenAPI capabilities on AEM as a Cloud Service, customers need to submit an Adobe Support ticket with their Cloud Service program and environment ID, as well as their contact information. 


Please leverage this new innovation and share your feedback.


Apoorva Gupta

Product Head, Dynamic Media


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