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GDPR - Adobe Campaign compliance and tools

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Level 10

Dear all,

Please, may you share your concerns about Adobe Campaign compliance to GDPR law?

European Union law that will apply on May 2018 and have impacts on all software editors and customers, all around the world actually (penalty up to 4% of companies worldwide turnover):
http://www.eugdpr.org/

I would like to know, for both Adobe editor and its Adobe Campaign customers, how are managed the GDPR fulfillment project, either for AC functionalities required or existing ones that must evolve, or for customers, how to adapt specific AC implementation done, tools developed, actions engaged to abide by the GDPR rules.

Regarding Adobe Campaign, the only thing I noticed for the past months was the sysfilter system to protect PII information:

https://docs.campaign.adobe.com/doc/AC6.1/en/CFG_Editing_schemas_Restricting_PII_view.html

It is not enough for full compliance, to my mind.

Of course, the underlying databases management system (Postgres, SQL Server, Oracle, mySql, etc) bring their own tools for securing privacy data management.
But I consider that it is not enough as well.

Please, any concrete experiences are needed for all of us, and very useful to share in our Adobe Campaign community.

Regards

Jean-Serge

23 Replies

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Level 5

Hi Jean-Serge Biron​,

Has there been any release on Adobe's approach to supporting GDPR for customer's using Adobe Campaign Classic.

It would be good to be aware of all the functionalities available to support.

Thanks

David

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Level 10

Hi David,

What will be released for Campaign Classic regarding GDPR will be similar to what was released for Campaign Standard. As Matthew said in one of the posts above:

Campaign is planning to release some new privacy tools to help data controllers facilitate the handling of Access and Delete requests. This will be possible via a new API for receiving the requests or via a new interface for entering/managing requests, and they will be processed automatically. The functionality will be similar for both Adobe Campaign Classic and Adobe Campaign Standard.

There won't be more than that. A more detailed document, similar to General Data Protection Regulation​ (but for Classic) will be released somewhere next week. I encourage you to read it since it explains Adobe's position regarding this new regulation.

Florent