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Enrichment Activity vs. Reconciliation Activity in ACS

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michelek4711021
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michelek4711021
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01-04-2020

Hello,

 

In Adobe Campaign CLASSIC we are able to reconcile data directly within the Enrichment activity in the Reconciliation tab. 

 

In Adobe Campaign STANDARD there is now an Enrichment activity and also a Reconciliation activity. Can reconciling data still be done directly in the Enrichment activity? What is the purpose of now having two activities in ACS - both the Enrichment and Reconciliation?

 

Thanks

ACS Data management enrichment reconciliation targeting workflow workflow activities workflow activity

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DavidKangni
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03-04-2020

Hi Michele,

  • The Enrichment activity allows you to define additional data to process in your workflow. Enrichment allows to combine data coming from multiple sets, or to create links to a temporary resource.
  • The Reconciliation activity allows you to link unidentified data to existing resources. Reconciliation operation implies that the data of the linked dimensions are already in the database.

Hope that helps

Thanks,

David

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