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SOLVED

click-to-open rate on report

malexandre
Level 1
Level 1

Hello, i have to modify the delivery summary report by adding a column regarding the click-to-open rate for each email.

 

Is it an existing metric on Adobe Campaign ?

1 Accepted Solution
craigthonis
Correct answer by
Employee
Employee

Hello,

 

Currently there is an enhancement request under CAMP-32499 for this metric to be included in future reporting.

 

Regards,

Craig

View solution in original post

3 Replies
mbkass
Level 2
Level 2

I have asked Adobe about this before to see if it can be added, but they have not added it. for whatever reason, adobe seems unaware / not interested in adding this metric despite it being one of the key metrics in email marketing.

craigthonis
Correct answer by
Employee
Employee

Hello,

 

Currently there is an enhancement request under CAMP-32499 for this metric to be included in future reporting.

 

Regards,

Craig

View solution in original post