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The 4th edition of the Campaign Community Lens newsletter is out now!

Are clicks on the unsubscribe link counted in the clicks also?


Level 1

Hi I was hoping someone may be able to answer what im sure everybody except me already knows ...  Are clicks on the unsubscribe link counted in the distinct clicks also?

I am doing some reporting on a recent campaign for a review tomorrow and I know someone is going to ask...  Any help greatly appreciated.



2 Replies



Hello Becky,

No the opt-out clicks are not counted when reporting distinct clicks. Only the type == Email click is considered when calculating distinct clicks.

Opt-outs are calculated and reported separately.



Level 4

In addition, verify that your unsub link is tagged at "Optout' type in your delivery tracking. Cause if you don't specify it, that could be track at a normal click... and you could have 0 unsubscription ...

Just take care of it