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Session: Amplifying Real-Time Journeys & Outbound Marketing Campaigns
As consumers spend more of their time with digital media, brands need to be prepared to connect at every opportunity, balanced with driving engagement in traditional channels, like email and SMS. Adobe Campaign and Adobe Journey Optimizer help brands optimize customer engagement across the entire customer journey, whether it be with audience-based outbound campaigns or inbound interactions in real time.
In this session, you will learn:
- Use cases supported by Adobe Campaign and Adobe Journey Optimizer
- Strengths of each solution and how they complement each other
- Real-world examples of Adobe Campaign and Adobe Journey Optimizer working together
Speaker(s)
- Brett Willis, Managing Director, Accenture
- Bruce Swann, Principal Product Marketing Manager
Product(s)
Adobe Campaign, Adobe Journey Optimizer
Recording:
Q&A
Please use this thread to ask questions related to this session.
Sukrity Wadhwa