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☕ [Adobe Campaign Community Q&A Coffee Break] Mar 10th, 8am PT: Arthur Lacroix, Senior Product Marketing Manager☕

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Administrator

Join us for our next Adobe Campaign Community Q&A Coffee Break, on Thursday, March 10th, 2022 @ 8am PT

 

Register here for this Adobe Campaign Community Q&A Coffee Break.

 

We'll be joined by Arthur Lacroix aka @ArthurLacroix , Senior Product Marketing Manager for Adobe Campaignwho will be signed in here to the Adobe Campaign Community to chat directly with you on this thread to take your Adobe Campaign questions pertaining to his areas of expertise: 

  • Moving Adobe Campaign to cloud,
  • Adobe Campaign upgrades
  • Adobe Summit

 

REQUIREMENTS TO PARTICIPATE 

  • Must be signed in to the Community during the 1-hour period 
  • Must post a Question about Adobe Campaign Coffee Break topic on this thread
  • Think of this as the Adobe Campaign Community equivalent of an AMA, (“Ask Me Anything”), and bring your best speed-typing game

 

INSTRUCTIONS

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with @ArthurLacroix 

 

arthur.jpgArthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.

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15 Replies

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Employee

Next week is Adobe Summit!!! It is a great opportunity for you to learn how to maximize your Adobe Campaign investment by hearing from other users across business sizes, industries, roles, and more. Plus, you’ll get to hear about the latest and coming soon innovations so you can plan for your year and beyond! The opening session, join Sundeep Parsa, VP CJM and the team to learn about: 

  • Adobe’s latest and upcoming B2C customer journey management innovations
  • Features to help you deliver personalization at scale and optimize experiences for sustained business growth

SS5: Orchestrating and Delivering Personalized Consumer Journeys

 

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Administrator

Hi @ArthurLacroix, Thanks for taking the time to answer our questions today!

So, talking about the upcoming Adobe Summit 2022, could you shed some light as to which would be the best session to hear about the Adobe Campaign new capabilities and roadmap?

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Employee

Absolutely! I recommend S713: Modernize Cross-channel Marketing with Adobe Campaign

In this session, you will learn about:

  • Innovation with Adobe Campaign v8
  • Customer success in 2021
  • Product roadmap highlights in 2022 (including the new UI/UX!!!!😀

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Employee

YES!!! We are sharpening the focus on the digital marketer persona first. It will be a web-based user experience, supporting expansion & co-existence across Adobe products like AJO/AEP 🙌 

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Employee

Hey Arthur, can you share what are the options to move to the cloud for hybrid customers? 

 

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Employee

Hi Carlos, our Hybrid customers have the option to move to Managed Cloud Services. This is a migration process that can be done by Adobe Consulting and/or certified partner.  We will identify the data, workflows, customizations that you want to move into your new Managed Cloud environment. We will allow a double run, existing Hybrid environment and new Managed Cloud Services platform for a smooth transition.  

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Level 2

Hi @ArthurLacroix,
Hope you are doing good!
I want to understand that how does the new offering of Adobe Managed Cloud Services can help me as a marketer streamline my day to day work?
Thanks in advance!

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Employee

Hi 👋 Hope you are doing well too! Great question. With Managed Cloud Services comes cloud-based automations that as a marketer reduce dependence on IT and streamline day-to-day maintenance. Our service team maps to your KPIs and advises on strategy, workflows, best practices, while providing ongoing monitoring to prevent disruptions, resolve incidents faster, and provide continuous improvement. You also get help from Campaign engineers who help optimize your functional, technical, and deliverability needs, while reducing deployment risks, and improving change management. Finally, because it’s based in the cloud, you get automated updates, extensibility to new technology like AJO/AEP, and the highest level of security. This all means reduced down time, better performance,increased productivity and ability to land your campaigns where ever your customers are! From a ressources and technology perspective you also lower you total cost of ownership. We have seen cost reduction from 40 to 60%. Please reach out to chat further lacroix@adobe.com ! 

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Level 2

Thank you for your answer, @ArthurLacroix!
Wow! Well, this surely sounds promising. But then, how will it affect my total cost of ownership?

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Employee

Traditional enterprise software always have a start-up cost consisting of set-up, configuration and implementation of the application. Following start-up costs, ongoing costs include IT capacity needed to ensure regular maintenance, upgrade the application to its latest version, and evolve the application as per changing business requirements. In addition, if your application is hosted on a 3rd party cloud or on-premise, there are added costs for infrastructure, storage or network... Let's chat further to go over your current set-up and we can go over all yoru current costs. Now, Managed Cloud Services offers a set of services to help you send faster your first experience to your customer and set you up for success in the long run. We managed onboarding with a series of meetings that set customer expectations about when, where, and how key aspects of the service will be delivered. We complete and review go-live checklist. Provide coordinated go live support. Set-up and warm up your Ips. Proactively monitor the platform post go-live. We have an ongoing transition event management program to coordinate with you and provide timing, comms, and guidance for key events such as the launch of new product and services or various activities (depending on your industry) and if necessary, we performance tuning events. On a monthly basis with the enterprise offering you will also meet with our Adobe experts for platform health-check, capacity review, best practices guidance, and continuous service improvement recommendations. And since we create and maintain a runbooks, we can proactively support you based on your need and target you want to achieve.

 

If you are using multiple solutions to run your campaigns, by standardizing everything on Adobe Campaign in addition to the Managed Cloud Services (versus point solutions) this is where you will see the maximum TCO saving!

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Administrator

Thanks a lot @ArthurLacroix for taking out the time to chat with us today! This was supremely helpful.
I am sure the Community gained a lot of insights into Adobe Managed Cloud Services through this session today. Kudos to you 👏