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SivaK
Level 2
January 28, 2019

Adobe campaign classic FDA

  • January 28, 2019
  • 1 reply
  • 7916 views

Does the FDA feature in campaign classic complement the data in campaign database? Meaning, is FDA is used to enrich additional data from external sources aling side the core recipient data in the campaign database and NOT to be used as a core campaign database (including recipient data) from external sources? Please clarify.

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    1 reply

    Jonathon_wodnicki
    Community Advisor
    Jonathon_wodnickiCommunity Advisor
    Community Advisor
    January 28, 2019

    Hi,

    Yes, you can also query directly (non-enrich) or write to FDA as desired.

    You can't install Campaign on an FDA db, though it will install its sql functions there.

    Thanks,

    -Jon

      S
      SivaKAuthor
      Level 2
      January 29, 2019

      Thanks Jon. So if I've contact data in an external database like an Oracle DB, I still need to import these records into Adobe campaign recipient table(both initial and incremental load)  to use in segmentation and personalization, correct?

      Jonathon_wodnicki
      Community Advisor
      Jonathon_wodnickiCommunity Advisor
      Community Advisor
      January 29, 2019

      That's the opposite of what I wrote, but you're still correct on a deeper level. Generally you want to use FDA as an ETL vehicle, periodically sync'ing demographic data and leaving activity data in place. There aren't any technical limitations on using an FDA table as an external recipient table afaik, though it's not a great idea for the usual reasons plus the FDA reasons (availability, complexity, perf).

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