Offer management with ACC v8 - fulfillment stipulation rules applied on transactional data

[Sneha-Parmar]

Hi ,

I am looking for a way to meet below two offer management fulfillment stipulation rules related requirements in ACC v8. Does anyone know who this can be achieved in ACC v8 and share their thoughts?

1. Ability to define and process fulfillment stipulation rules applied on transactional data? (Eg: Offer: “$50 credit for the conditions, doing 10 transactions within a month and  enrolled for a e-statement”).  If the customer redeemed the offer and met both conditions then ACC needs to process the rules and update the status to offer fulfilment status.
2. Ability to define buffer for offer redemption or fulfillment? (Eg: Eligible for offer redemption for additional 7 days after offer end date).

Thanks. 

[Parvesh_Parmar · Accepted solution]

Hello @Sneha-Parmar,

Please check following points. 

1. If I understood correctly, In your first point you would like to assign a offer (for e.g $50 credit) to a recipient who satisfy the conditions " completed transactions within a month and  enrolled for a e-statement". 

There you have a transaction table where all transactions have been stored. There should be (1-1) relation from transaction  to recipient table and (N-1) relation from recipient to transaction table.

Let suppose flag for "e-statement" is stored in recipient table. 

There you can use eligibility rules to implement your conditions. 

Campaign Interaction Offer | Adobe Campaign

PFA: Screenshot.  There you can add both conditions.

2. You also asked for the " If the customer redeemed the offer and met both conditions then ACC needs to process the rules and update the status to offer fulfillment status." in your first point. 

There first you need to check what is your feedback process. Once you send or create a offer to a customer by any channel (email, CRM, mobile) then it create a propositions. Then you need to update the propositions after this offer is redeemed using a feedback flows. With this feedback flow offer status would be updated. This feedback depends upon channel to channel and your setup. 

For e.g.  Adobe campaign receive a feedback file form CRM that this offer is used, then status of this offer is updated in adobe campaign proposition table.

3. For your second point,  End date in offer configuration is refer to "till when this offer will be used by offer engine".

For redemption is important to check, how redemption is done and by which channel. 

For the redemption, if you are using adobe campaign in real time check, then you can add this buffer during the offer validation check. 

If you are exporting to other channel and they are doing validation then you can add 7 days buffer during export. It can be manged by channel where redemption is done.

Thanks.

Parvesh.

[Sneha-Parmar]

Thanks Parvesh ! Very helpful.