Does Adobe campaign classic has an A/B testing activity like that of Standard | Community
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naveenj10058761
Level 3
June 18, 2019
Solved

Does Adobe campaign classic has an A/B testing activity like that of Standard

  • June 18, 2019
  • 2 replies
  • 3065 views

Hi,

Right now, I am using a standard workflow in Adobe campaign Classic to perform A/B testing.

I wonder, if Adobe campaign classic has an A/B activity module just like that of Adobe Standard.

Thanks

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Best answer by Anita_punmiya

Hi Naveen,

There is not a standard module/activity for A/B testing in classic version. However, you can use split activity ,do the random sampling and define the percentage of recipients how many of them would receive which delivery .

For e.g.  50% receives Subject Line 1 and the other half receives subject line 2.

Hope this helps.

2 replies

Jonathon_wodnicki
Community Advisor
Community Advisor
June 18, 2019

Hi,

Adobe Professional Services has a package they install.

Beyond that, there's the canonical doc:

Thanks,

-Jon

Anita_punmiya
Anita_punmiyaAccepted solution
Level 5
June 19, 2019

Hi Naveen,

There is not a standard module/activity for A/B testing in classic version. However, you can use split activity ,do the random sampling and define the percentage of recipients how many of them would receive which delivery .

For e.g.  50% receives Subject Line 1 and the other half receives subject line 2.

Hope this helps.