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SOLVED

Does Adobe campaign classic has an A/B testing activity like that of Standard

naveenj10058761
Level 4
Level 4

Hi,

Right now, I am using a standard workflow in Adobe campaign Classic to perform A/B testing.

I wonder, if Adobe campaign classic has an A/B activity module just like that of Adobe Standard.

Thanks

1 Accepted Solution
Anita_p
Correct answer by
Community Advisor
Community Advisor

Hi Naveen,

There is not a standard module/activity for A/B testing in classic version. However, you can use split activity ,do the random sampling and define the percentage of recipients how many of them would receive which delivery .

For e.g.  50% receives Subject Line 1 and the other half receives subject line 2.

Screen Shot 2019-06-19 at 12.22.19 pm.png

Hope this helps.

View solution in original post

2 Replies
wodnicki
Community Advisor
Community Advisor

Hi,

Adobe Professional Services has a package they install.

Beyond that, there's the canonical doc:

Thanks,

-Jon

Anita_p
Correct answer by
Community Advisor
Community Advisor

Hi Naveen,

There is not a standard module/activity for A/B testing in classic version. However, you can use split activity ,do the random sampling and define the percentage of recipients how many of them would receive which delivery .

For e.g.  50% receives Subject Line 1 and the other half receives subject line 2.

Screen Shot 2019-06-19 at 12.22.19 pm.png

Hope this helps.

View solution in original post