Trying to explore options here to use email links to route to app from ac classic. I saw enabling mobile services with acquisition helps to create marketing links that route to an app, that requires creating universal/app links correct?
Does anyone know any other option or have used 3rd party integration with ac and brach/appflyer/custom options?
Hi @priyal_b - we have integrated Campaign Classic with Branch.io and Adobe Analytics to enable Universal Links with full attribution, so feel free to reach out if you need any help with integration. It is actually fairly simple but took a long time to figure out the best way to do this so our existing campaigns weren't affected. I also have some contacts within Branch and Adobe if you want to investigate this yourself for your environment.
Hi @priyal_b we are currently working through an integration with Branch.io and ACC. Its a fairly straightforward setup from the Campaign side and the integration also continues to use the current click tracking that Campaign currently uses. Branch just intercepts the click request first, forwards the click track / open back to Campaign and then decides how to process your link based on your Branch dashboard settings. You can tell each link to deep link into the app or only open in a browser only depending on your use case.
The challenge is that the link to your app is going to be different based on which mobile platform the user has. So in the perfect scenario, you want to change the link (and maybe the content) dynamically based on whether the user is on iOS, Android or Desktop.
For example, this code would open twitter profile in the Twitter app (if you have it installed) from an email: