Adobe Campaign: Improve email contact deliverability...

[prateekkumar1]

Hi Team,

How to improve email contact deliverability on Microsoft Outlook(eg. images load automatically > Open rates improve). The emails are sent from Adobe Campaign.

Thanks.

[Jonathon_wodnicki]

Hi,

Email clients explicitly added this feature to protect user privacy. If you have compelling email content, you can ask your recipients to whitelist your sender, or alternatively to open a mirror page ('click here to view images').

As far as business objectives, open rate's primary utility is in testing subject lines, in which your non-tracking population can be treated as a constant anyway.

Thanks,

-Jon

[nielsr72948361]

Hi,

the open rates just seem to increase, because the open pixel gets loaded, but your click-to-open rate decreases dramatically -> The content and subject lines get jugded wrong, because it seems that so many people are openig your mail, but don't click it . I always recommend to test new subject line concepts on recepients who never opened an email. Your subject line is really good and should be used for your active segments, if it convinces the inactive recepients to interact with your content. The same logic applies to CTAs.

Best regards

Niels

[Sukrity_Wadhwa · Accepted solution]

Hi @prateekkumar1,

This question was recently addressed in one of our Adobe Campaign Community Q&A Coffee Break that happened on 24th June, 2021 at 8am PT with Tamara Robertson a.k.a @tarobert, Deliverability Consultant for Adobe Campaign. 

You can check the response here: https://experienceleaguecommunities.adobe.com/t5/adobe-campaign-classic/adobe-campaign-community-q-a... 

Feel free to reach out to Tamara on the same thread in case you have any follow up questions.

Thanks!