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SOLVED

Adobe campaign Email tracking

priyal_b
Level 3
Level 3

Folks,

In adobe campaign classic, is there any way to know if a recipient has clicked reply on the email?

There are several thing gets tracks as email clicks, opens, estimate forwards, etc but is there any way to know if/how many recipients who got emails actually replied as well?

Thanks!

1 Accepted Solution
Alexandros2
Correct answer by
Level 2
Level 2

This is not possible as a tracking feature, not because of any ESP's limitation but because of the way email clients work.

Same with forwards. If they forward an email through their email client, you'd have no way of knowing. If they forwarded by clicking an ESP-provided feature "forward this to a friend" and submitting a form, you could track that.

Hopefully the replies go back to you, so you could track those through other means.

View solution in original post

2 Replies
Alexandros2
Correct answer by
Level 2
Level 2

This is not possible as a tracking feature, not because of any ESP's limitation but because of the way email clients work.

Same with forwards. If they forward an email through their email client, you'd have no way of knowing. If they forwarded by clicking an ESP-provided feature "forward this to a friend" and submitting a form, you could track that.

Hopefully the replies go back to you, so you could track those through other means.

View solution in original post

priyal_b
Level 3
Level 3

Thanks, is it just Adobe email MTA's limitations? because some third party solutions I guess allow email reply tracking, isn't it?

I completely understand these activities are solely dependent upon recipient's email client, that's why even forwards are estimates in adobe and cannot be tracked individually.