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Will User Profile details passed to Analytics cloud

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Level 2

How secure is the data( user profile data i.e. DOB, age) if we configure  it for Analytics.

Will the user profile data like DOB, age be passed to analytics server , 

1 Accepted Solution

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Correct answer by
Employee

Hi, 

By default, Analytics does not capture any Personally Identifiable Information (PII).

If you want to pass it, there are some considerations to look into. You should check out these pages - https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html & https://marketing.adobe.com/resources/help/en_US/whitepapers/cookies/cookies_privacy.html

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1 Reply

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Correct answer by
Employee

Hi, 

By default, Analytics does not capture any Personally Identifiable Information (PII).

If you want to pass it, there are some considerations to look into. You should check out these pages - https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html & https://marketing.adobe.com/resources/help/en_US/whitepapers/cookies/cookies_privacy.html