Expand my Community achievements bar.

Join us for the next Community Q&A Coffee Break on Tuesday April 23, 2024 with Eric Matisoff, Principal Evangelist, Analytics & Data Science, who will join us to discuss all the big news and announcements from Summit 2024!
SOLVED

Will User Profile details passed to Analytics cloud

Avatar

Level 2

How secure is the data( user profile data i.e. DOB, age) if we configure  it for Analytics.

Will the user profile data like DOB, age be passed to analytics server , 

1 Accepted Solution

Avatar

Correct answer by
Level 10

Hi, 

By default, Analytics does not capture any Personally Identifiable Information (PII).

If you want to pass it, there are some considerations to look into. You should check out these pages - https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html & https://marketing.adobe.com/resources/help/en_US/whitepapers/cookies/cookies_privacy.html

View solution in original post

1 Reply

Avatar

Correct answer by
Level 10

Hi, 

By default, Analytics does not capture any Personally Identifiable Information (PII).

If you want to pass it, there are some considerations to look into. You should check out these pages - https://marketing.adobe.com/resources/help/en_US/reference/c_Privacy_Overview.html & https://marketing.adobe.com/resources/help/en_US/whitepapers/cookies/cookies_privacy.html