Why would my Visits and Entries be equal? Shouldn't Visits (almost always) be higher? | Community
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emilyfitz
Level 2
June 29, 2018
Solved

Why would my Visits and Entries be equal? Shouldn't Visits (almost always) be higher?

  • June 29, 2018
  • 4 replies
  • 3951 views

I'm working on a large website that I am certain gets more Visits than Entries. I am working off very simple segments that are just Page/Page Name = x. I don't understand why my Visits and Entries are coming out equal?

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Best answer by nickhomer

In Adobe, an entry is registered at the beginning of each visit. So visits and entries should always match. Similarly, an entry page and referrer value (if available) should be recorded at the beginning of every visit, and will expire at the end of the visit (30 minutes of inactivity).

If you're thinking of entries as, the first time a visitor visits the site ever, you could build a segment to only show entries where visit number equals 1.

4 replies

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nickhomerAccepted solution
Level 4
June 29, 2018

In Adobe, an entry is registered at the beginning of each visit. So visits and entries should always match. Similarly, an entry page and referrer value (if available) should be recorded at the beginning of every visit, and will expire at the end of the visit (30 minutes of inactivity).

If you're thinking of entries as, the first time a visitor visits the site ever, you could build a segment to only show entries where visit number equals 1.

J
JR-Seattle-Camp
April 29, 2019

In my instance of Adobe Analytics, Visit = Entries whenever I apply a segment to a table as a dimension.

For example, I could select the Page Name dimension, click the right arrow, and specify homepage. The data will show as expected:

  • 100 visits
  • 30 entries
  • 10 bounces
  • 33% bounce rate

However, if I make that same statement a segment and then apply it to the table, the entry information is lost:

  • 100 visits
  • 100 entries
  • 10 bounces
  • 10% bounce rate

Why does a specified dimension act differently than the equivalent segment? 

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nickhomer
Level 4
April 30, 2019

jr-seattle-campfire​, when you drag a dimension in to create a quick segment, it does so at the hit level, from what you're explaining, I would bet that the segment you're creating is either at the visit level or visitor level. This would explain why your numbers are different, as these containers will pull drastically different numbers.

J
JR-Seattle-Camp
April 30, 2019

I double-check and the segment in the top half of the image is a HIT segment, using the same page dimension and values as the specified dimension on the lower half. You can see that the channel breakouts are treated differently:

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