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Why visit is higher than click from Google ads


Level 1

In Octorber, we have run campaign SEM with 6,000 clicks and when we check Adobe, visit is 7,055, higher than click. Other campaigns don't encounter this issue. We have checked with External ID as below



Many thanks,




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1 Reply


Community Advisor

What is the attribution on your eVar? If you have renamed the standard "Campaign" eVar (i.e. eVar0) as would be indicated by your name, this is set to 1 week attribution by default...


If you are comparing "direct" opens with Campaign Code X in Google Ads, vs "1 Week" Attribution in Adobe, then you are comparing very different things...