Why visit is higher than click from Google ads | Community
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AndreaNguyen
November 2, 2023
Question

Why visit is higher than click from Google ads

  • November 2, 2023
  • 1 reply
  • 503 views

In Octorber, we have run campaign SEM with 6,000 clicks and when we check Adobe, visit is 7,055, higher than click. Other campaigns don't encounter this issue. We have checked with External ID as below

 

Many thanks,

 

 

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
November 2, 2023

What is the attribution on your eVar? If you have renamed the standard "Campaign" eVar (i.e. eVar0) as would be indicated by your name, this is set to 1 week attribution by default...

 

If you are comparing "direct" opens with Campaign Code X in Google Ads, vs "1 Week" Attribution in Adobe, then you are comparing very different things...

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