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Why page views metric and the event on the same page are not equal


Level 1


I am trying to determine the number of total Page Views vs the number of total view events on the same page. However, I see a verience between two metrics on the same page. Page Views metric is higher %0.1 more. 


Can someone offer some advice as how to understand why a view event  doesn't fire100% the same with pageviews on the same page?



5 Replies


Community Advisor

Hey @Mehmet83 

Here are some differences to know more about Page Views, Page Events and Visits

  • Page views vs. Page events: Page views counts the number of page view tracking calls (t()), and excludes link tracking calls (tl()). Page events is the opposite; it counts the number of link tracking calls, and excludes page views.
  • Page views vs. Visits: Page views counts the number of times a page is viewed. Visits counts the number of sessions for visitors. One visit consists of one or more page.

Hope this helps. 


Level 4

Hey Mehmet,


The page views metric and the total view events on the same page are not equal because the page view call occurs when a user visits the page but on the other hand the event call occurs when the user clicks or interacts with the page. Also, view events exclude page views.

Therefore, you get to see an increase in the page views as compared to the view events. Hope this resolves your query.




Level 4

Hey @Mehmet83  - The ‘events’ metric shows the number of times any link tracking call was made. This metric is helpful when you want to understand which pages have the most engaging content. Measurement for this metric is most valuable when a visitor can perform an action on the page without navigating to a new page.


This metric counts all link tracking calls (tl()) in a report suite. All link types are included (custom links, download links, and exit links). It does not include page view tracking calls (t()).


Page views  counts the number of page view tracking calls, and excludes links whereas  Page events count the number of link tracking tracking calls (tl()), and excludes page view tracking calls (t()).