Why is YouTube traffic being classified as "Organic Social" and not "Display"? | Community
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C
cy1231
August 11, 2022
Question

Why is YouTube traffic being classified as "Organic Social" and not "Display"?

  • August 11, 2022
  • 1 reply
  • 536 views

This don't typically happen, I'm quite sure there is something wrong with the mapping. I can't pin-point the reason. Any suggestions?

-C

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1 reply

leocwlau
Community Advisor and Adobe Champion
leocwlauCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
August 11, 2022

Assuming you are referring to the marketing channel for Organic Social and Display, you need to check your marketing channel classification rules where assigning marketing channel to traffic based on numerous factors, such as referrer and/or campaign tracking code.

By the way, 'Display' usually means banner display ad to me, instead of YouTube traffic, or you are doing some kind of banner ad on YouTube which can be identified by campaign tracking code.

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