Why is my Last Touch Channel only showing as Natural Referrer?

Avatar

Avatar
Level 1
GeorgeDay
Level 1

Likes

0 likes

Total Posts

4 posts

Correct reply

0 solutions
View profile

Avatar
Level 1
GeorgeDay
Level 1

Likes

0 likes

Total Posts

4 posts

Correct reply

0 solutions
View profile
GeorgeDay
Level 1

17-09-2020

Hi,

 

The First Touch Channel seems to be showing correctly (as below):

GeorgeDay_0-1600353441260.png

However, my Last Touch Channel seems to be showing as just "Natural Referrer" and I'm not sure why:

GeorgeDay_1-1600353543402.png

 

I have checked my Marketing Channel Expiration and Rules and both seem fine.

 

Any help would be much appreciated!

 

Thanks.

 

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Seeker
Moderator
PratheepArunRaj
Moderator

Likes

314 likes

Total Posts

866 posts

Correct reply

264 solutions
Top badges earned
Seeker
Bedrock
Engage 1
Affirm 250
Contributor
View profile

Avatar
Seeker
Moderator
PratheepArunRaj
Moderator

Likes

314 likes

Total Posts

866 posts

Correct reply

264 solutions
Top badges earned
Seeker
Bedrock
Engage 1
Affirm 250
Contributor
View profile
PratheepArunRaj
Moderator

17-09-2020

Dear George,

Interesting! You have 'Natural Referrer' in Last Touch but unable to see the same in 'First Touch' which means your Marketing Channel 'Natural Referrer' is overriding every other channel.

Can you share the Marketing Channel rule for Natural Referrer? Guess some problem with the referrer i.e. Your internal domains were bucketing under your channel by mistake. Once we see the rule, we can help you.

Strong intuition is that your internal filters are not defined properly along with the Marketing Channel set-up.

Thank You, Arun.

Answers (1)

Answers (1)

Avatar

Avatar
Affirm 100
Employee
ishans52004352
Employee

Likes

154 likes

Total Posts

324 posts

Correct reply

104 solutions
Top badges earned
Affirm 100
Give Back 10
Give Back 5
Give Back 3
Give Back
View profile

Avatar
Affirm 100
Employee
ishans52004352
Employee

Likes

154 likes

Total Posts

324 posts

Correct reply

104 solutions
Top badges earned
Affirm 100
Give Back 10
Give Back 5
Give Back 3
Give Back
View profile
ishans52004352
Employee

18-09-2020

As @PratheepArunRaj mentioned, it's certainly an issue in the Marketing Channel Processing Rules for the "Natural Referrer" channel as it's overriding on every Hit. You may want to review it.