Why is my Last Touch Channel only showing as Natural Referrer?

[#1]

Hi,

The First Touch Channel seems to be showing correctly (as below):

However, my Last Touch Channel seems to be showing as just "Natural Referrer" and I'm not sure why:

I have checked my Marketing Channel Expiration and Rules and both seem fine.

Any help would be much appreciated!

Thanks.

[GeorgeDay · Accepted solution]

Dear George,

Interesting! You have 'Natural Referrer' in Last Touch but unable to see the same in 'First Touch' which means your Marketing Channel 'Natural Referrer' is overriding every other channel.

Can you share the Marketing Channel rule for Natural Referrer? Guess some problem with the referrer i.e. Your internal domains were bucketing under your channel by mistake. Once we see the rule, we can help you.

Strong intuition is that your internal filters are not defined properly along with the Marketing Channel set-up.

Thank You, Arun.

[GeorgeDay · Accepted solution]

Hi,

Thanks for the response. The current settings we have for Natural Referrer are pretty basic. So not sure why this is causing issues. See below:

Could these settings be causing the issue?

Thanks,

George

[PratheepArunRaj · Accepted solution]

Hello George,

Your screenshot is 'Natural Search' and not 'Natural Referrer'. Can you share the screenshot of 'Natural Referrer'?

Thank You, Arun.

[GeorgeDay · Accepted solution]

Hi Arun,

Apologies. Here is the correct screenshot:

Thanks,

George

[PratheepArunRaj · Accepted solution]

Hello George,

Perfect. Make sure that the 'Natural Referrer' rule is after all the rules like 'Natural Search', 'Paid Search' etc. If it is at the top of the other rules, credit will be given only to the 'Natural Referrer' because Marketing Channel works like a Waterfall Method.

Thank You, Arun.

[GeorgeDay · Accepted solution]

Hi Arun, this is the last marketing channel we have on the list. So unsure why the 'waterfall' is by-passing all the other marketing channels. Thanks, George

[PratheepArunRaj · Accepted solution]

Hello George,

Can we connect to debug this? You can reach me at my WhatsApp: +91 87545 61821.

Thank You, Arun.

[#9]

As @PratheepArunRaj mentioned, it's certainly an issue in the Marketing Channel Processing Rules for the "Natural Referrer" channel as it's overriding on every Hit. You may want to review it.