Why is my Last Touch Channel only showing as Natural Referrer? | Community
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GeorgeDay
September 17, 2020
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Why is my Last Touch Channel only showing as Natural Referrer?

  • September 17, 2020
  • 2 replies
  • 2318 views

Hi,

 

The First Touch Channel seems to be showing correctly (as below):

However, my Last Touch Channel seems to be showing as just "Natural Referrer" and I'm not sure why:

 

I have checked my Marketing Channel Expiration and Rules and both seem fine.

 

Any help would be much appreciated!

 

Thanks.

 

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Best answer by PratheepArunRaj

Dear George,

Interesting! You have 'Natural Referrer' in Last Touch but unable to see the same in 'First Touch' which means your Marketing Channel 'Natural Referrer' is overriding every other channel.

Can you share the Marketing Channel rule for Natural Referrer? Guess some problem with the referrer i.e. Your internal domains were bucketing under your channel by mistake. Once we see the rule, we can help you.

Strong intuition is that your internal filters are not defined properly along with the Marketing Channel set-up.

Thank You, Arun.

2 replies

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
September 17, 2020

Dear George,

Interesting! You have 'Natural Referrer' in Last Touch but unable to see the same in 'First Touch' which means your Marketing Channel 'Natural Referrer' is overriding every other channel.

Can you share the Marketing Channel rule for Natural Referrer? Guess some problem with the referrer i.e. Your internal domains were bucketing under your channel by mistake. Once we see the rule, we can help you.

Strong intuition is that your internal filters are not defined properly along with the Marketing Channel set-up.

Thank You, Arun.

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 18, 2020

    Hello George,

    Perfect. Make sure that the 'Natural Referrer' rule is after all the rules like 'Natural Search', 'Paid Search' etc. If it is at the top of the other rules, credit will be given only to the 'Natural Referrer' because Marketing Channel works like a Waterfall Method.

    Thank You, Arun.

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
    I
    Adobe Employee
    isinhaAdobe Employee
    Adobe Employee
    September 18, 2020

    As @pratheeparunraj mentioned, it's certainly an issue in the Marketing Channel Processing Rules for the "Natural Referrer" channel as it's overriding on every Hit. You may want to review it.

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