What is the main difference between Adobe Analytics (Omniture) premium vs standard?

[ramy_daboubi]

Hello everyone,

What is the differences between Adobe Analytics (Omniture) premium vs standard?

and What is the benefits that we could have if we move to premium?

Thanks in advance,

Ramy

[TanmayMathur · Accepted solution]

Hi Ramy,

Adobe Analytics Standard combines the capabilities of multiple analytics tools that have been available from Adobe to date: reporting and dashboards (functionality available previously in SiteCatalyst), ad hoc analysis (Discover), Excel dashboarding (ReportBuilder), a raw data repository (DataWarehouse), tag management (TagManager), and data connectors between Adobe and its partners (Genesis). When you use Adobe Analytics, each of these capabilities will be available to you centrally and seamlessly via Adobe Marketing Cloud. You and your colleagues will be able to do more to generate and share insights than ever before.

Adobe Analytics Premium includes all of the capabilities mentioned above, but goes a step farther by including customer analytics, multi-channel capabilities, and statistical/predictive modeling (primarily delivered through Insight) to provide a more complete view of your customers, allowing you understand their broader impact on the business.

This blog post by Ben Gaines should give you all the detailed information http://blogs.adobe.com/digitalmarketing/analytics/under-the-hood-with-adobe-analytics-and-adobe-anal...

Additionally, you can also go through this help document - https://marketing.adobe.com/resources/help/en_US/mcloud/upgrade-to-analytics-premium.html

Let me know if you have any further questions. Thanks!

TM

[dennis_osipoc]

Hi

How can I check my version is standard or premium?

BR Dennis

[TanmayMathur]

Hi Dennis,

Analytics Premium gives you all the capabilities or products available Analytics Standard, including Data Warehouse, Ad Hoc Analysis, Report Builder, and Data Connectors. (These products were sold separately to customers using the point solution, SiteCatalyst.)

Analytics Premium gives you:

Access to 250 conversion variables (eVars)
Mobile App Analytics
Data Workbench (Visual data query; rules-based attribution; cross-channel analysis)

If you have these feature you have a Analytics Premium license, hope that helps.

Tanmay