Hi @imbalakumar
Here are the few points about Visualizations to be considered -
Fallout Visualization:
The Fallout visualization is another powerful option for analyzing the customer funnel in Adobe Analytics.
It displays the step-by-step drop-off rates, making it easier to identify critical points of attrition.
Fallout visualizations can be particularly useful for understanding user flow and pinpointing areas for optimization.
Flow Visualization:
The Flow visualization in Adobe Analytics Workspace can provide a more comprehensive view of the customer journey.
It allows you to map out the various paths users take through your funnel, including potential loops or alternative routes.
This can be helpful for identifying any unexpected user behavior or potential bottlenecks in the customer journey.
Custom Freeform Tables:
Freeform tables in Adobe Analytics Workspace can be a versatile tool for analyzing the customer funnel.
You can create custom freeform tables that display key metrics at each stage of the funnel, allowing for in-depth analysis and comparisons.
Freeform tables can be particularly useful for exploring funnel performance across different dimensions, such as marketing channels, devices, or user segments.
When selecting the best visualization for your funnel analysis, consider the specific insights you're looking to uncover and the level of detail required. The Funnel visualization is often a great starting point, as it provides a clear and concise representation of the funnel stages. Fallout and Flow visualizations can then complement this analysis by offering more nuanced perspectives on user behavior and drop-off points.
I think @jennifer_dungan share more insights.
