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33835190
June 18, 2019
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What is Impact of ITP 2.x for Adobe Analytics.

  • June 18, 2019
  • 4 replies
  • 2855 views

What is Impact of ITP 2.x for Adobe Analytics.

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I was read that:

https://medium.com/adobetech/safari-itp-2-1-impact-on-adobe-experience-cloud-customers-9439cecb55ac

https://webkit.org/blog/8311/intelligent-tracking-prevention-2-0/

https://webkit.org/blog/8613/intelligent-tracking-prevention-2-1/

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Report  Date:Mar 21 2019 - Jun 18 2019

I was examine [visits] and [ [User ID](Custom eVar)] by safari browser.

It looks like Continues to be measured for over 7 days without delete cookies.

Is it a difference by safari browser version?

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    Best answer by ankitsh

    Are you looking at the traffic from iOS version 12 and above, as ITP 2.x is applied on that version of OS. I think that will e the first thing to check and if you are still using the third party cookie server we recommend to migrate to the cname tracking and also implement the latest version of experience cloyud ID service which has a solution to over come this impact. you can look for the following article for more details which explains the solution. Releases · Adobe-Marketing-Cloud/id-service · GitHub

    4 replies

    A
    Adobe Employee
    ankitshAdobe EmployeeAccepted solution
    Adobe Employee
    June 18, 2019

    Are you looking at the traffic from iOS version 12 and above, as ITP 2.x is applied on that version of OS. I think that will e the first thing to check and if you are still using the third party cookie server we recommend to migrate to the cname tracking and also implement the latest version of experience cloyud ID service which has a solution to over come this impact. you can look for the following article for more details which explains the solution. Releases · Adobe-Marketing-Cloud/id-service · GitHub

      3
      33835190Author
      June 18, 2019

      ankits28281247​

      Thank you for your confirmation.

      Yes, I was checking  iOS version 12 and above too.

      but still does continues to be measured for over some days.

      A
      Adobe Employee
      ankitshAdobe Employee
      Adobe Employee
      June 20, 2019

      interesting: how do you checking, if this is based on the same visitors, it seems you are measuring that on an evar in  which you are capturing the userID, are you using custom visitorID, I think validating through DWH would be a good Idea, with visitor ID column.

      3
      33835190Author
      July 17, 2019

      @ankits28281247

      Could you still give me a hand with this?

      This is Output data of DWH.

      also it looks like Continues to be measured continue without delete cookies.

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