What is Cross Channel Campaign management ? | Community
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May 16, 2021
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What is Cross Channel Campaign management ?

  • May 16, 2021
  • 1 reply
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Can any body explain please?

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Best answer by PratheepArunRaj

Dear PradeepKasipuri,

Campaign Management deals with understanding your campaign performance across different inventories, different identifiers, different channels etc.

When you deal with different channels, it is considered Cross Channel Campaign Management i.e. Understanding your campaign performance across channels and attributing the right credit to your channels. The simple definition I can give!

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics

1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
May 17, 2021

Dear PradeepKasipuri,

Campaign Management deals with understanding your campaign performance across different inventories, different identifiers, different channels etc.

When you deal with different channels, it is considered Cross Channel Campaign Management i.e. Understanding your campaign performance across channels and attributing the right credit to your channels. The simple definition I can give!

Thank You, Pratheep Arun Raj B | Xerago | Terryn Winter Analytics

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics