What does the Adobe Analytics segment "Visits from Natural Search" mean? Does it refer to organic searches?

[JennyYan]

Hi all,

Just wondering if you know what does the Adobe Analytics segment "Visits from Natural Search" mean? Does it refer to organic searches? It’s definition is Visits where Paid Search = Natural. Wanted more understanding on this segment.

Many thanks!

Kind regards

Jenny

[yuhuisg · Accepted solution]

Yes, in AA terminology, Natural Search = organic search.