Way to segment visitors by how long ago their ECID was first defined? | Community
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bhutton
Level 2
August 30, 2023
Solved

Way to segment visitors by how long ago their ECID was first defined?

  • August 30, 2023
  • 2 replies
  • 1221 views

Is anybody familiar with a method for segmenting visitors by the length of their ECID's lifespan?

 

EG: [Segment for visitors with an ECID over 3 months old]

 

It would be interesting for analyzing edits to evars that persist the length of a visitor ID.

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Best answer by Jennifer_Dungan

I think this would be more reliable.. since the "cookie" creation date may not match the ECID creation date...  if the cookie is set with the same ECID from another site in your network, I don't know if the date could be trusted...

 

Even if you used a serialized event, passing the ecid as the unique serial... all existing users at this time would mark the creation as "today"... and also, ECIDs are larger than then max 20 character serialization....

 

I will definitely upvote for some new "Days since first Visit" or something like that metric for websites.

2 replies

RobertBlakeley
Community Advisor
RobertBlakeleyCommunity Advisor
Community Advisor
August 31, 2023

So a kind of latency question? How long has a visitor (a defined by the ECID) been a visitor?

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bhuttonAuthor
Level 2
August 31, 2023

Yes, that's what I had in mind

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    August 31, 2023

    I haven't looked into anything with trying to understand how long ago the ECID was created... this sounds like something that might require custom coding... 

     

    Unfortunately Adobe's Days since first use only works for the mobile apps... but not for web 😞

     

     

      B
      bhuttonAuthor
      Level 2
      August 31, 2023

      Ah, good to know. I wasn't able to find anything suggesting this existed - I may float this to ideas.

        Jennifer_Dungan
        Community Advisor and Adobe Champion
        Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
        Community Advisor and Adobe Champion
        August 31, 2023

        I think this would be more reliable.. since the "cookie" creation date may not match the ECID creation date...  if the cookie is set with the same ECID from another site in your network, I don't know if the date could be trusted...

         

        Even if you used a serialized event, passing the ecid as the unique serial... all existing users at this time would mark the creation as "today"... and also, ECIDs are larger than then max 20 character serialization....

         

        I will definitely upvote for some new "Days since first Visit" or something like that metric for websites.

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