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marion33678522
marion33678522
Level 5
June 29, 2017
Solved

Visits vs. visitors

  • June 29, 2017
  • 1 reply
  • 1502 views

Hello Adobe Community !

I'm currently working on the results of a subscription form in my web site.
Until now I was analysing the number of visits that go to the page where the subsrcription takes place, then doing a fallout vizualisation on the form that enables our client to subscribe.

But I was wondering, sould'nt be using the Unique Visitor metric instead the visit metric ?
I'm not sure when to measure the unique visitors , I know that these are unique since a 13month cookie recognices them- but I'm not sure when is it best to use this metric ! I would logically say that, since the subscription is linked to an account, the Unique visitor is best fitted to study this.

Some help on the visits vs. visitor metric would be nice !

Cheers !

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Best answer by jantzen_b

Unique Visitor would more closely resemble the number of actual people. Each unique visitor could have multiple visits.

1 reply

jantzen_b
Adobe Employee
jantzen_bAdobe EmployeeAccepted solution
Adobe Employee
December 18, 2020

Unique Visitor would more closely resemble the number of actual people. Each unique visitor could have multiple visits.

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