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SOLVED

view through conversions tracking with omniture

shawpoi
Level 1
Level 1

Hello,

I'd like to know if adobe analytics is able to measure view through conversions (post-view conversion).

And if yes, what should we do in the set up to enable the view through conversions tracking, and how long is the lookback window?

 

I've checked a lot Q&As and asked several experts on this, but got diverse answers.

Hope to get an accurate reply here.

Thanks a lot in advance for your kind help.

1 Accepted Solution
TanmayMathur
Correct answer by
Level 10
Level 10

Hi Shaw,

I asked around about this to some to Adobe experts and this is the reply i got:

"This can be definitely be done. They would need to write a function to identify when the ad comes in to view. At this point they can fire a separate event and capture the campaign value in a different evar. Note, if the same evar is used to check for view-through and click-through campaigns, they need to make sure they understand how the attribution is being done."

Let me know if you need more information.

Thanks,

Tanmay

View solution in original post

3 Replies
TanmayMathur
Correct answer by
Level 10
Level 10

Hi Shaw,

I asked around about this to some to Adobe experts and this is the reply i got:

"This can be definitely be done. They would need to write a function to identify when the ad comes in to view. At this point they can fire a separate event and capture the campaign value in a different evar. Note, if the same evar is used to check for view-through and click-through campaigns, they need to make sure they understand how the attribution is being done."

Let me know if you need more information.

Thanks,

Tanmay

View solution in original post

bkmills
Level 1
Level 1

I was just asked about this. For added clarity, does the media need to be onsite, or can it be paid media (i.e. display banner, social ads on FB/Instagram)?

shawpoi
Level 1
Level 1

Hi Tanmay,

Thanks for your reply, sounds great!

I will check with our internal team on this.